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We'll Take You From
Success to Succession
Most Family Businesses Fail by the 3rd Generation.
We're here to ensure that doesn't happen to your business.
Your Life's Work Deserves a Future
You've built something real. Something valuable. Something that matters.
But here's the brutal truth:
80% of UK family businesses DON'T survive to the third generation.
Your competition isn't waiting for you to figure this out.
The tax man isn't sympathetic.
Time doesn't stop.
Business succession isn't a legal formality.
It's the difference between your legacy THRIVING or DYING.
The Hard Facts Nobody Talks About
Only 33% of family businesses successfully transfer to the second generation.
Just 12% make it to the third generation.
A mere 3% survive to the fourth generation and beyond.
The businesses that DO survive generations share ONE common trait: deliberate, strategic succession planning.
Not tomorrow. Not next year. NOW.
Why Most Succession Plans Fail
EMOTION OVER STRATEGY : Choosing successors based on family politics rather than capability
TAX BLINDNESS : Getting hammered by preventable inheritance and capital gains taxes
SKILLS GAP : Failing to train the next generation before handing over control
DELAYED DECISIONS : Waiting until health issues FORCE urgent transitions
NO CONTINGENCY : Having one plan with zero backup options
POOR DOCUMENTATION : Relying on handshake agreements that fall apart under pressure
FUNDING FAILURES : No liquid capital to pay taxes or buy out partners when needed
We've seen these mistakes destroy all sorts of incredible businesses.
Businesses just like yours.
And we are passionate about preventing it for our clients.
Our System
We don't do cookie-cutter plans. We build tailored and comprehensive succession strategies :
BUSINESS VALUATION : Know exactly what your business is worth today.
LEADERSHIP MAPPING : Identify and develop the right successors (family or otherwise).
TAX MITIGATION : Structure the transition to minimise tax burdens, potentially saving hundreds of thousands.
TRUST STRUCTURES : Create legal frameworks that protect your business through generations.
BUY-SELL AGREEMENTS : Crystal-clear terms for ownership transitions triggered by retirement, death, or disability.
KNOWLEDGE TRANSFER : Systems to preserve your critical business expertise.
FUNDING SOLUTIONS : Insurance and capital strategies to ensure liquidity when needed most
Each element works together to create an unbreakable chain of succession that survives market shifts, family dynamics, and legislative changes.
Start Securing Your Business Legacy Today
The best succession plans may appear spontaneous to outsiders but are the result of YEARS of careful planning and implementation.
Every day without a succession plan is another day your business legacy hangs in the balance.
IF YOU'RE 5+ YEARS FROM RETIREMENT: Now is the perfect time to create a comprehensive succession plan and roadmap.
IF YOU'RE WITHIN 5 YEARS OF TRANSITION: Urgent action is needed to implement and test your succession system.
IF YOU'RE ALREADY PAST RETIREMENT AGE: Emergency planning may be required NOW.
Your business deserves more than hope.
It deserves a strategy.
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Trust Thy Will is a trading name of Know Thy Will Ltd, 3rd Floor 86 - 90 Paul Street, London, EC2A 4NE. Company number: 16201711. England & Wales. Know Thy Will Ltd clients are covered under the benefits and Terms of the Know Thy Will Ltd Professional Indemnity and Public Liability Insurance. Know Thy Will Ltd are not regulated by the Solicitors Regulation Authority or the Financial Conduct Authority. Know Thy Will Ltd utilises the Services of specialist firms regulated by STEP, SRA and FCA. Know Thy Will Ltd does not provide financial advice. Clients needing financial advice will be introduced to a specialist Independent Financial Advisor, authorised and regulated by the Financial Conduct Authority. The Financial Conduct Authority does not regulate taxation and trust advice.