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"The difference between wealthy families and formerly wealthy families starts with one thing : a properly structured trust."
Sean Godson - Founder, Trust Thy Will
TRUSTS ARE ALL AROUND YOU.
Trusts Are the Backbone of Wealth
Trusts aren't new. They've been the backbone of generational wealth for CENTURIES.
Medieval knights used them before battle. European merchant families used them to fund global exploration. Today's ultra-wealthy use them to protect BILLIONS.
This isn't theory. This is history's most proven wealth protection vehicle.
They're Everywhere. And Once You See it, You Can't Unsee it.
Think trusts are rare? Look around the UK:
The National Trust? Protecting 780+ historic properties through trust structures.
The Wellcome Trust? £38 BILLION funding medical breakthroughs.
The British Museum? Founded and maintained through trust arrangements.
Your workplace pension? Protected by trust law.
Premier League football clubs? Many utilise family trust ownership structures.
Your children's school? Likely operating as an educational trust.
Trusts aren't some exotic financial instrument. They're the BEDROCK of British society and commerce.
We want to help you tap into the power of trusts for the benefit of your family.
Family Trusts Built the UK
The UK's most enduring companies aren't accidents. They're the result of strategic family trust planning:
Recognise These Household Names?
DYSON
Sir James Dyson transferred £10 BILLION in assets to family trusts to secure his innovation empire for generations.
JCB
The Bamford family has maintained control of this iconic British machinery company through sophisticated trust structures across three generations.
PRIMARK? SELFRIDGES?
The Weston family trust structures control a £13+ BILLION retail empire including many high street brands you shop at DAILY.
WARBURTONS
Britain's largest bakery business, family-owned for FIVE generations, protected through extensive trust planning.
CADBURYS
Before its sale, the Cadbury family maintained control for 200 years through trust arrangements that also funded their Quaker philanthropic vision.
SAINSBURYS
The founding family still maintains significant influence through trust structures despite being publicly traded.
The pattern is clear: Behind virtually EVERY multi-generational British business success story stands a carefully structured family trust.
This isn't coincidence. It's strategy.
Why Most People Miss This Opportunity
The wealthy don't advertise their trust strategies. They PROTECT them.
For centuries, these tools were gatekept by:
Elite law firms charging obscene fees.
Private banks with million-pound minimums.
Complex language designed to confuse outsiders.
Until now.
The Trust Thy Will Revolution
We're democratising what was once reserved for the ultra-wealthy. Our mission: bring professional trust strategies to families who deserve to preserve their legacy.
Your family business.
Your property portfolio.
Your investment accounts.
Your family values.
All can be protected and projected through generations with the right trust structure.
The ultra-wealthy aren't smarter than you. They just know something you don't. Until today.
What Trusts Can Do For Your Family
There are many benefits to Trusts including :
TAX EFFICIENCY: Potentially reduce inheritance tax burden by up to 100%.
ASSET PROTECTION: Shield wealth from creditors, lawsuits, and divorces.
BLOODLINE PROTECTION: Ensure your wealth stays in YOUR family, not with in-laws.
PROBATE AVOIDANCE: Transfer assets immediately without court delays.
PRIVACY: Keep your family's financial matters confidential.
BUSINESS CONTINUITY: Create succession structures that actually WORK.
VALUES PRESERVATION: Ensure your money is used according to YOUR principles for generations.
Take the First Step Today
The best time to set up a trust was when you first created wealth.
The second best time? RIGHT NOW.
Every day without proper trust protection is another day your family's future hangs in the balance.
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Copyright Know Thy Will Ltd 2025.
All rights reserved.
Trust Thy Will is a trading name of Know Thy Will Ltd, 3rd Floor 86 - 90 Paul Street, London, EC2A 4NE. Company number: 16201711. England & Wales. Know Thy Will Ltd clients are covered under the benefits and Terms of the Know Thy Will Ltd Professional Indemnity and Public Liability Insurance. Know Thy Will Ltd are not regulated by the Solicitors Regulation Authority or the Financial Conduct Authority. Know Thy Will Ltd utilises the Services of specialist firms regulated by STEP, SRA and FCA. Know Thy Will Ltd does not provide financial advice. Clients needing financial advice will be introduced to a specialist Independent Financial Advisor, authorised and regulated by the Financial Conduct Authority. The Financial Conduct Authority does not regulate taxation and trust advice.